SIMPLECAST FULL UPDATE

(Business plans currently range in price and start at $15/month and go up to $85/month or more depending on podcast size, number of users and features that you need.) SimplecastвЂ™s many podcasts and users today include Armchair Expert with Dax Shepard, Netflix, Maximum Fun, Cloud10, QCODE, Anna Faris is Unqualified, Blue Wire, Revision Path and (disclaimer) TechCrunch, who use it to distribute content over multiple, and sometimes competing, networks, including Apple, Spotify, Google and Overcast. The deal is interesting because it is bringing one of the more popular independent platforms and set of tools used by streamers under the wing of a platform. As a startup, New York-based Simplecast, which will continue to be led by its founder and CEO Brad Smith, had raised a modest $7.87 million in funding from investors since launching in 2013, per PitchBook data.

SIMPLECAST FULL UPDATE

The company is not disclosing any of the financial terms for the Simplecast acquisition but we have asked and will update if we learn more. SiriusXM plans to integrate Simplecast with AdsWizz, a digital audio advertising company that it acquired in 2018 for $66.3 million in cash plus shares to power ads on Pandora. SiriusXM, owner of Pandora and backer of SoundCloud, said that it is acquiring Simplecast, a podcast management platform used by creators to publish and distribute podcasts, and subsequently analyse how they are consumed.

Podcasting continues to see a strong trajectory in the world of streamed audio content, and today comes the latest development on that front.

Simplecast full